“Skyping” is now a familiar term known across the world today, being one of the worlds largest and most used communication applications. This mostly free application connects people from around the world by telecommunication and also video calling. Many companies use this tool to connect with other branches of the company/locations. Companies such as “joyride coffee” (as ill talk about) like to use Skype to create a better social presence when communicating with his various branches of coffee shops. I personally often use Skype and think this application is helpful for any reasons to communicate.
Skype is an application you use on your computer, tablet or smartphone that lets you call of video-message other people. Educause Learning Initiative explains how this technology works and can be provided as a free service when you have Wi-Fi,
“skype uses voice over Internet protocol (VoIP) technology, which converts voice signals into data streams that are sent over the Internet and converted back to audio by the recipient’s computer. Although Skype is not the only company that offers VoIP services for consumers, it functions on a P2P model rather than as a centralized application. With the P2P model, users download a piece of software that allows computers to communicate directly with one another, without having to be routed through a central location. This decentralized model allows Skype to function as a robust, distributed medium for communication.” https://net.educause.edu/ir/library/pdf/ELI7032.pdf
Skype has several features that are useful for communication such as: voicemail, call forwarding, conference calling, alerts, instant messaging; the instant messaging also allows the use of emojis. As you can see all of these features are beneficial. Large websites such as Ebay and Myspace use Skype for various different things. Skype is also used frequently for international calling and video messaging due to the lower price rates. Skype has said to improve student engagement while learning by distance education, helps with cultural differences, also with getting a better understanding of cultural language skills.
A company named Joyride Coffee http://www.joyridecoffeedistributors.com, a business that sells premium coffees to offices, started to implement Skype in their business more frequently when they acquired different locations. Their main store started in New York but then they expanded to the east coast. Their CEO Paul Tascano started using Skype and the video messaging function when the business started to expand to maintain the idea of “social presence”, in other words interactions that are more like face-to-face interactions. Paul liked the idea of being able to know what his baristas at different locations were actually like in person, without having to fly to go see them. Being able to see facial expressions, and have a strong sense of social presence helps our communication in businesses because it eliminates certain types of ambiguity an email or text message might have. Paul also used Skype for conference calls with his different locations; this lets multiple interactions at the same time possible, just like if you were sitting in the same room as everyone having a meeting. http://blogs.skype.com/2014/06/23/brewing-up-business-with-skype/
I believe it is beneficial for businesses because when businesses expand or have more than one location it is crucial to be able to be in contact and communicate and when using Skype you can make that communication smooth and prevent confusion by using its many features.
“Brewing up Business With Skype.” Skype Blogs. N.p., n.d. Web. 03 Oct. 2014.
“7things You Should Know About… Skype.” (n.d.): n. pag. Educause.edu. Web.
“10 Cool Ways Companies Use Skype!” Skype Blogs. N.p., n.d. Web. 03 Oct. 2014.